About Heidi Glatfelter Schlag

History. Preservation and creative reuse of historic structures. Vibrant small towns populated by local merchants. Farms growing their own crops and producing their own products. Authentic experiences. Heritage tourism and agritourism. These are a few of my passions.


It took me about 10 years after I graduated from college (with a B.A. in Communications Studies and a M.S. in Communications Management) to decide to combine my passions with my educational background. When I did, I found my calling.


I founded Market Early America Consulting as a launch pad into this new world and found success with a variety of clients. After five years working on a freelance basis, I was hired as the Director of Marketing and Communications for the C&O Canal Trust, a job which combined many of my passions, and added a few more: parks, green spaces, conservation, recreational tourism, and economic development for trail towns.

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I have been fortunate to work for a variety of top-notch organizations over the years, which have all honed my marketing, communications, and project management skills. Some highlights of my career are below and in my portfolio. If you would like to receive a copy of my full resume or to hire me as a freelancer/consultant through Market Early America, please email me at heidigschlag (at) gmail.com.


           Heidi Glatfelter Schlag on LinkedIn


  • Strategic Planning: Building consensus among stakeholders. Identifying vision and syngeries. Understanding the big picture and distilling it into actionable items, budgets, and deliverables.

  • Leadership: Leading teams by engaging and empowering members. Comfortable leading through change processes.

  • Marketing & Communications: Developing integrated campaigns that are creative, eye-catching, and effective, and that drive results to meet organizational objectives and goals.

  • Fundraising: Raising funds via philanthropy, public and private support, and earned revenue.

  • Project Management: Leading the completion of complex projects and being highly productive in a fast-paced environment. 

  • Partnerships: Creating mutually beneficial partnerships. Experience working with national, state and local government officials; boards of directors; corporations; non-profit organizations; vendors; staff; volunteers; and community groups.

  • Problem Solving: Seizing initiative in approaching challenges and creatively solving problems.

  • Growth Mindset: A love of learning, researching trends, and exploring innovative paths to goal achievement.

  • Passion: A love of cultural and heritage tourism, preservation, conservation, parks, small towns, agritourism, and driving economic development for local merchants who infuse our communities with a “sense of place.”


  • Writing, implementing, evaluating strategic marketing/communications plans

  • Copy writing, graphic design, public speaking

  • Project management, budgeting, scheduling, resource allocation

  • Web design, social media

  • Content marketing, blogging

  • Fundraising

  • Microsoft Office (Word, Excel, Access, PowerPoint, Exchange)

  • Adobe Creative Suite (InDesign, Photoshop, Illustrator, Fireworks, Dreamweaver)

  • Google Analytics

  • Google AdWords

  • The Raiser’s Edge and eTapestry

  • Customer relationship management (CRM) databases

  • Web content management systems

  • Email relationship management systems

  • Social networking (Facebook, Twitter, LinkedIn, etc.)

  • Search engine optimization

  • Proficient on both Macintosh and PC platforms


C&O Canal Trust

St. Mary's Historic Site on Paca Street

Johns Hopkins Center for Global Health

Cal Ripken Sr. Foundation

Baltimore Symphony Orchestra


Howell Living History Farm

Association of Living History, Farm, and Agricultural

   Museums (ALHFAM)

Greater Baltimore History Alliance

Heritage Museums of Havre de Grace

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Connect With Me
Recent News

I serve as the Chair of the Historic Plaque Committee for Frederick County Landmarks Foundation.

I was a guest on Preservation Maryland's PreserveCast podcast! Listen to "Making and Marketing New Reasons to Visit the C&O Canal."

Copyright 2021 Heidi Glatfelter Schlag. All photography by Heidi Glatfelter Schlag unless otherwise noted.