About Heidi Glatfelter Schlag

History. Preservation and creative reuse of historic structures. Vibrant small towns populated by local merchants. Farms growing their own crops and producing their own products. Authentic experiences. Heritage tourism and agritourism. These are a few of my passions.

It took me about 10 years after I graduated from college (with a B.A. in Communications Studies and a M.S. in Communications Management) to decide to combine my passions with my educational background. When I did, I found my calling.

I founded Market Early America Consulting as a launch pad into this new world and found success with a variety of clients. After five years working on a freelance basis, I was hired as the Director of Marketing and Communications for the C&O Canal Trust, a job which combined many of my passions, and added a few more: parks, green spaces, conservation, recreational tourism, and economic development for trail towns.

I have been fortunate to work for a variety of top-notch organizations over the years, which have all honed my marketing, communications, and project management skills. Some highlights of my career are below and in my portfolio. If you would like to receive a copy of my full resume or to hire me as a freelancer/consultant through Market Early America, please email me at heidigschlag (at) gmail.com.

Heidi Glatfelter Schlag on LinkedIn

STRENGTHS

Developing data-driven, integrated marketing/communications campaigns that are creative, eye-catching, and effective, and that drive results that meet organizational objectives and goals.
Leading the completion of complex projects through strategic scheduling, resource allocation, open communication, negotiation, quality management -- and a sense of humor!
Using analytics and market research to determine the most effective strategies to motivate action.
Understanding the big picture and distilling it into actionable items, budgets, and deliverables.
Managing multiple priorities, and being highly productive in a fast-paced environment.
Creating mutually beneficial partnerships. Experience working with partners/multiple stakeholders, including national, state and local government officials; boards of directors; corporations, non-profit organizations; vendors; staff; and volunteers.
Leading teams. Exceptional project management and communications skills that allow team members to understand their roles and excel in achieving the team’s goals.
Seizing initiative in approaching challenges and creatively solving problems. Comfortable leading staff through change processes.
A love of learning, researching trends, and exploring innovative paths to goal achievement.
A love of cultural and heritage tourism, preservation, conservation, parks, small towns, agritourism, and driving economic development for local merchants who infuse our communities with a “sense of place.”

SKILLS

Writing, implementing, evaluating strategic marketing/communications plans
Copy writing, graphic design, public speaking
Project management, budgeting, scheduling, resource allocation
Web design, social media
Content marketing, blogging
Microsoft Office (Word, Excel, Access, PowerPoint, Exchange)
Adobe Creative Suite (InDesign, Photoshop, Illustrator, Fireworks, Dreamweaver)
Google Analytics
Google AdWords
The Raiser’s Edge and eTapestry
Customer relationship management (CRM) databases
Web content management systems
Email relationship management systems
Social networking (Facebook, Twitter, LinkedIn, etc.)
Search engine optimization
Proficient on both Macintosh and PC platforms

EMPLOYERS

C&O Canal Trust

St. Mary's Historic Site on Paca Street

Johns Hopkins Center for Global Health

Cal Ripken Sr. Foundation

Baltimore Symphony Orchestra

CLIENTS

Howell Living History Farm

Association of Living History, Farm, and Agricultural

Museums (ALHFAM)

Greater Baltimore History Alliance

Heritage Museums of Havre de Grace