Heidi Glatfelter Schlag
Strategic marketing and communications professional with expertise in designing, creating, and implementing innovative, data driven campaigns, programs, and content to raise public awareness, increase community participation, generate support, and achieve organizational goals.
Photo by Mary Kate McKenna Photography
I have spent my twenty-year career developing and implementing creative, compelling marketing and communications campaigns for a variety of heritage, culture, health, education, community, and nonprofit organizations. I currently serve as the Director of Marketing and Communications for the C&O Canal Trust, the nonprofit partner of the C&O Canal National Historical Park. Using both traditional and new media, I have substantially grown the Trust's profile in the communities lining the 184.5 mile-long Park and have been a key player in the success of the Trust's award-winning programs: the C&O Canal Explorer mobile app and the Canal Quarters lockhouse program.
Along with my work at the Trust, I am involved in a professional and volunteer capacity with a variety of community organizations, including Maryland Road Trips, the Frederick County Landmarks Foundation, Heritage Montgomery, and the Downtown Frederick Partnership. Much of my career has centered on bringing multiple organizations together through partnerships, where I advocate for resource sharing, knowledge exchange, and collaborative promotional efforts.
Outside of work, I have varied interests that include hiking and exploring new places with my husband and two rescue dogs, sewing, reading, photography, drawing, cooking, and travel. I am a self-professed history nerd and a former violinist, so heritage and culture have my heart and feature prominently in my work and travels. I love doing research, making lists, and crunching data -- that's the influence of my engineer dad! I'm a life-long learner, dedicated to improving this world for future generations.